Thorlo Socks
Context
The mandate included content creation, social media management, and influencer marketing campaigns.
During our mandate, we focused on social media management which includes community management and content creation to promote different product categories such as running, golf, and hiking. To strengthen the Thorlo brand’s online presence, we focused on UGC (user-generated content) across platforms by creating tactics to encourage users to create content and tag us using the hashtag #showusyourthorlo
Services
- Social Media Management
- Content Production
- Influencer Marketing
Content
Production
Our mandate included content production for the Golf and running category. We carefully curated a creative team of stylists, and models while planning the A to Z of the shoot.
Social Media Management
The number of followers increased by 148% in six months thanks to a mix of acquisition tactics including gift cards, influencer collaborations, and media campaigns on Facebook and Instagram to increase reach and followers.
Influencer Marketing
Context: Focus on influencer marketing including collaborations with influencers in the U.S. and New Zealand who have large followings and high engagement rates to increase brand awareness and organically grow followers